Job Description

Position: Campaign Manager – Category Growth Specialist
Location: Cape Town (Hybrid)
Company: Takealot.com

Takealot.com, South Africa’s leading online retailer, is looking for an experienced Campaign Manager: Category Growth Specialist to join our high-performance Marketing team in Cape Town.

We're a fast-growing, dynamic eCommerce business looking for a smart and results-driven digital marketer with strong skills in performance marketing and campaign strategy.

The Role

As the Campaign Manager, you will develop and manage category-specific paid media strategies across digital platforms like Google, Meta (Facebook & Instagram), TikTok, and others. Your work will be crucial in helping us grow online visibility, sales, and customer engagement.

This role reports to the Head of Performance & Projects.

Key Responsibilities

📢 Paid Media Strategy & Campaign Execution

• Develop and run paid media strategies for key business categories

• Set up, optimize, and manage campaigns on Google Ads, Meta, TikTok, and more

• Align paid and organic content strategies with the Social Media Manager

• Ensure all commercial campaigns are executed accurately and on time

📈 Performance Tracking & Reporting

• Report on campaign performance weekly and monthly to internal and external stakeholders

• Run A/B tests across performance channels

• Monitor and adjust bidding strategies to improve ROI

• Use data to refine and scale marketing efforts

🤝 Stakeholder & Vendor Management

• Collaborate with internal teams and external agencies

• Build strong relationships with commercial partners and guide best practices

• Coordinate priorities with the Advertising and Retail Marketing teams

Requirements

🎓 Qualifications

• A relevant tertiary qualification (Marketing, Statistics, Computer Science, or similar)

💼 Experience

• 3–5 years in a Campaign Manager or Digital Marketing role

• Strong eCommerce background (Required)

• Google Ads & Google Analytics certifications (Required)

• Familiarity with DoubleClick/Google Marketing Platform is beneficial

🔧 Platform Experience

Google Ads (Required):

• Search, Shopping, YouTube, Discover (bonus), App campaigns (bonus)

Google Marketing Platform (Beneficial):

• SA360, DV360, CM360, GA360, GA4

Social Platforms (Required/Beneficial):

• Meta Ads (Facebook, Instagram, WhatsApp)

• TikTok (Required)

• Snapchat (Beneficial)